ELENA ORTIZ TERAN
Collective work applying behavioral economics to real cases to improve public policy, market regulation, contractual design and the protection of freedom of choice.
Puntos clave:
Analysis of health and social welfare public policies through behavioral economics and their impact on specific communities.
Study of corporate sustainability decisions and green financial products aligned with current regulatory frameworks.
Final reflection on freedom of choice and risks of preference steering in digital and technically complex markets.
Resumen:
The book brings together nine case studies showing how behavioral economics operates in real and legally relevant contexts. It analyses behavioral interventions in vaccination, municipal innovation units and evidence based urban and health policies. It examines the corporate green transition through financial products such as green mortgages and the gap between sustainability narratives and actual decisions. It addresses retirement planning and longevity financing with a multidimensional age approach. It studies the redesign of value propositions, customer experience management and debt recovery in regulated sectors. It closes with a reflection on freedom, choice architecture, digital ecosystems and the ethical limits of behavioral influence.
